Guerrilla Marketing X Lastminute.com theatre tickets

6 10 2008

This is the most brillant Guerrilla Marketing tactic I have ever seen! Watch this video as Lastminute.com theatre tickets surprise airport passengers with unexpected musical performance at London Stansted.

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One response

6 10 2008
Tim Rueb

Well, you know you’d have two reactions. “Wow …. why haven’t I gone to the Theater more?” or “Wow … now I remember why I don’t go to the theater!”

I’m afraid I fall into the second category, but I agree it was an excellent marketing tactic.

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